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Apparently it's been confirmed, at the end of 2008, that Australians spend more time watching TV than being entertained by any other media.
It appears that, on average, Aussie's spend approx 43% of their relaxation time ogling at the goggle box. On average they watch around:
- 21.5 hours of TV per week
- 14.2 hours per week for radio
- 10.7 hours per week for the internet
- 3.3 hours per week for newspapers
- 1.7 hours per week for magazines
The breakup for TV advertising revenue throughout Australia is as follows:
| Metropolitan |
Gross Advertising
Revenue |
% Change from same time previous year |
| Sydney |
566,455,156 |
-5.799% |
| Melbourne |
418,598,134 |
-4.292% |
| Brisbane |
258,131,872 |
-6.057% |
| Adelaide |
113,088,596 |
-3.379% |
| Perth |
151,777,724 |
-6.561% |
| TOTAL |
1,508,051,482 |
-5.330% |
| |
|
|
| Regional |
Gross Advertising Revenue |
% Change from same time previous year |
| New South Wales |
194,552,699 |
-2.353% |
| Victoria |
66,354,015 |
-0.449% |
| Queensland |
111,957,125 |
0.239% |
| South Australia |
15,249,155 |
-3.482% |
| West Australia |
23,620,086 |
-2.184% |
| Northern Territory / Tasmania |
37,887,260 |
-0.527% |
| TOTAL |
449,620,340 |
-1.317% |
| |
|
|
| All stations |
Gross Advertising Revenue |
% Change from same time previous year |
| New South Wales |
761,007,855 |
-4.941% |
| Victoria |
484,952,149 |
-3.784% |
| Queensland |
370,088,997 |
-4.237% |
| South Australia |
128,337,751 |
-3.392% |
| West Australia |
175,397,810 |
-5.995% |
| Northern Territory / Tasmania |
37,887,260 |
-0.527% |
| TOTAL |
1,957,671,822 |
-4.437% |
And just in case you were wondering, the split-up between the Networks, in all Capital Cities, is as follows:
- Seven = 41.38%
- Nine = 30.87%
- Ten = 27.74%
So what's the point
The point is, the trend is starting to show that advertisers (in free TV) have, for the last year or two, been reducing their spending in this area. As a result, we can expect to see less money being spent on the product (the TV shows). Cheaper shows and crappier content equals less viewers. Combine this with the fact that pay TV has not gone as well as expected, plus the down turn in video store rentals and the conclusion is not looking good.
Lets face it, Home Theatre has in the past been an expanding (and profitable) section of the AV market for a while now and many established pro manufacturers have branched heavily into the domestic arena, but will this continue?
Stimulating
Even though the government just gave everybody nine hundred bucks and told them to go out and donate the money to Asia by purchasing a fully imported wide screen TV (as a way of helping the country), the stats to date seem to strongly indicate the Home Theatre market will need a little more positive action to sustain expansion in the foreseeable future. Fair to say, the Government will not be able to continue "Stimulating" the market forever, so suppliers better start pulling a few of their own rabbits out of the hat. We suggest they be creative - it will be the best and maybe only option.
We remind you that we have a few older articles that may help:
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